One could argue that ‘sending emails’ and ‘making phone calls’ are forms of collaboration. But the ad-hoc nature and lack of context are the seeds that grow into incidents and issues over time. If logistics had an arch-enemy, it would be called bad communication.
Collaboration requires all players to be on the same page, looking at the same information and taking the right decisions that benefit the whole team, not just the individual.
In this webinar recording, Jonathan explains how efficient communication is one of the pillars of transportation excellence.